All marketing is good for your business, but this week I'm going to talk about service-based marketing and product-based marketing. You can use marketing very differently depending on the type of brand or business you run. Some are so much more effective for some businesses than others so I wanted to talk through which ones you should be using depending on your business type. Sometimes you c[...]
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I know this can be tricky. You're not sure what the rules are, how GDPR affects it and if are you allowed to direct market via email? Then what do you say? How do you get people to sign up? And then am I supposed to do a newsletter every week or every month? It can be really difficult to understand the ins and outs of email marketing but I'm here to help. I'm going to talk you through my[...]
Why This week I'm back talking about Pinterest. I want to talk to you about why you should design your Pinterest pins and what benefit it will have for your business. What are the benefits to designing your pins? Having designed pins will help your brand to stand out and be easily recognised buy your target customer/pinner. If you design your pins it also means you can test them and see whic[...]
We all know to get business marketing is one of the top things you should do. But doing the right marketing for your business isn't a simple as just having a go. You need to find a marketing strategy that fits for your customer, for your USP and for how you want your business to be in the future. Marketing your business like everyone else can work but it will get you the same results. Thi[...]
Okay, this is an easy answer - yes. But how you are scheduling your online content and your approach to scheduling it is super important. A lot of us schedule content because we are time poor and don't want to spend lots of time writing captions in the moment. We like to have a consistent approach and do this all in one go can help with that. When should you not schedule content? I've he[...]
Content Creation Ideas Creating content is one of the most challenging things for a lot of people. I hear people say they struggle with ideas. That they struggle with strategy and with how much they should be creating. This is where a content strategy planning combined with a content calendar comes in. This approach will stop you working too hard and not getting the results, you’re a[...]
Are you trying to grow your business? And are you trying to do with the help of digital marketing? If so, you need to think about a strategy. Here I'm going to discuss why you need a hashtag strategy for your Business If you want to achieve any results you have to start with a strategy. You can't expect 2 achieve the best without putting a plan in place. Your perfect dish marketing strategy wi[...]
It's one of the first things you should think about as a business is what makes you unique. You should determine why a customer would buy from you over another business. What makes you stand out, what makes you memorable. But how do you do that? And how should you use it to market your business? So how should you use your USP to grow your business? What is Your Unique Selling Point? Workin[...]
This seems pretty easy, doesn't it? But so many people aim to work with everyone and anyone. Not narrowing down their audience and leaving it all a bit vague. So do you know who your ideal customer is? Your ideal customer is the person or brand you want to work with, the person or brand who is going to be a great fit and completely love working with you. https://www.instagram.com/p/[...]