It's one of the first things you should think about as a business is what makes you unique. You should determine why a customer would buy from you over another business. What makes you stand out, what makes you memorable. But how do you do that? And how should you use it to market[...]

This seems pretty easy, doesn't it? But so many people aim to work with everyone and anyone. Not narrowing down their audience and leaving it all a bit vague. So do you know who your ideal customer is? Your ideal customer is the person or brand you want to work with, the person[...]