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Lesson 1: New Pinterest Guidance

You must first complete Module Three Introduction before viewing this Lesson

Please sign up for the course before starting the lesson.

Module Three Introduction

Lesson 2: Designing a Strategy for Pinning

Back to: ProPinners > Module 3

I've been beavering away on two new courses and an

I've been beavering away on two new courses and an online growth programme for months now. The first of the courses will launch really soon (beginning of March) 🎉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The Moxie Mailing list will be the first to find out all the details. So if you want to join the club head to the bio to be the first to know what we can do together to help grow your business this year.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm so excited to share what I've been working on. Go sign up to hear it first. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#marketingsolutions #biztip #marketingmentor #businessgrowthstrategy #businessstrategies #businessstrategist #growthhack #growbusiness #growyourbiz #onlinebusinesstips #businessdevelopment #smallbiztips #bizdevelopment #bizdevelopmentcoach #bizdevelopmentcoaching #businessgrowthstrategies #businessgrowthsystems #businessgrowthstrategist

Save this for when you are next designing anything

Save this for when you are next designing anything... A new product, a launch, your customer journey etc⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is my tried and tested method. I came up with it when I was a D&T teacher that wrote countless lesson plans and schemes of work. I even did a masters assignment on it, but that's a caption for another day! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The biggest lesson I learnt from being a teacher - reflection is the key to growth.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The circular nature of teaching means that reflection and review are a huge part of being a good teacher. You have to iterate your lessons to adapt and improve them. So I came up with this process and started using it with mentees and clients. It works a treat. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How could you use it in your business? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#marketingsolutions #biztip #marketingmentor #businessgrowthstrategy #businessstrategies #businessstrategist #growthhack #growbusiness #growyourbiz #onlinebusinesstips #businessdevelopment #smallbiztips #bizdevelopment #bizdevelopmentcoach #bizdevelopmentcoaching #businessgrowthstrategies #businessgrowthsystems #businessgrowthstrategist

✈️ Where do you want your customer to go?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🎯 What's the end goal? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💌 Is it to sign up to your mailing list? Purchase a product? Inquire about your services? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Decide on the goal and plan out the steps - make it as easy as possible. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🚕 How will you get them there? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
What copy do you need? What buttons can you use? and where are you going to put them? Does each page have a place to go?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤔 What's the fallback option for each step? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
What options are you giving the visitor? If they don't want to book a call or buy a product where can they go next? Every click they make should help them build a picture of your business and make them want to know more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want more advice? Get in touch I love talking about the customer journey ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#biztip #seoagency #marketingadvice #seoservices #seotips #seoexpert #seomarketing #scaleup #targetaudience #marketingtip #digitalmarketingsolutions #digitalmarketer #websitegrowth #searchmarketing #websitegrowthhacks #websitetrafficgrowth #websitegrowthtips

Hey I'm Claire, qualified mentor and online growth

Hey I'm Claire, qualified mentor and online growth specialist. I work with business owners to find sustainable ways for them to grow organically. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Having started 3 businesses (one of which was as a blacksmith!) and managed big turnover retail stores I have lots of experience to draw upon. I've worked with staff, teachers and business owners as a mentor for many years, sharing experience and knowledge to help them find ways to advance careers and grow businesses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My journey has been varied from managing large teams and big budgets to running a small bespoke craft business. I've been a secondary school teacher and a digital marketer. The one thing all my past roles have in common is helping others. I love to help other people succeed and achieve their goals. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I love reading, always having multiple books on the go. Baking is my favourite way to relax and we are about to adopt a puppy, which I can barely contain my excitement about! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Tell me something about you in the comments...
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#Moxieva⠀⠀⠀⠀⠀⠀⠀⠀⠀
#marketingcoach ⠀⠀⠀⠀⠀⠀⠀⠀⠀
#businessmentor⠀⠀⠀⠀⠀⠀⠀⠀⠀
#marketingmentor⠀⠀⠀⠀⠀⠀⠀⠀⠀
#Websitementoring⠀⠀⠀⠀⠀⠀⠀⠀⠀
#pinterestcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#businessmarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀
#digitalmarketingtip⠀⠀⠀⠀⠀⠀⠀⠀⠀
#marketingstrategies⠀⠀⠀⠀⠀⠀⠀⠀⠀
#digitalmarketingstrategies⠀⠀⠀⠀⠀⠀⠀⠀⠀
#marketingadvice⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramtipsforbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀
#seotips⠀⠀⠀⠀⠀⠀⠀⠀⠀
#growyourbiz⠀⠀⠀⠀⠀⠀⠀⠀⠀
#businesshelp⠀⠀⠀⠀⠀⠀⠀⠀⠀
#searchengineoptimization⠀⠀⠀⠀⠀⠀⠀⠀⠀
#websitetips⠀⠀⠀⠀⠀⠀⠀⠀⠀

If you want to grow think about your SEO. Your web

If you want to grow think about your SEO. Your website is the number one way to grow your business. Sure social media matters but you don't own this space and it could disappear overnight.
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So here are some quick wins you can do today to optimise your SEO - swipe to see them all.
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If you want more head to the bio to listen to this week's podcast about SEO.
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#biztip #seoagency #marketingadvice #seoservices #seotips #seoexpert #seomarketing #scaleup #targetaudience #marketingtip

Save this for when you are next working on your SE

Save this for when you are next working on your SEO... Search intent is super important when planning your keywords and optimising your SEO. Without it, you're trying to optimise your SEO without really understanding what people are searching for. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤔 So what is it? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's the why, the intent of the user. It's why they are looking for something. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤷‍♀️ Why does it matter?⠀⠀⠀⠀⠀⠀⠀⠀⠀
Relevancy matters. Google wants to show the most relevant results to the user so understanding why people are searching will help you create the best content for your ideal customer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤓 How does it affect SEO?⠀⠀⠀⠀⠀⠀⠀⠀⠀
If your content is aimed at the right intent it will be shown to the user this will help increase your traffic and then, in turn, your domain authority and so on.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👩‍💻 What types of search intent are there?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🧡 Informational - users looking for information, usually asking a question. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🧡 Preferential/Commercial Investigation - investigating a product or service. Users might be looking for comparisons and reviews or solutions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🧡 Transactional - Users are looking to buy, these searches are usually branded.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🧡 Navigational - These users are looking to use a specific website. They might have some of the URL or be looking for a certain page on a website. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How can I use this information?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When researching keywords and building a keyword strategy thing about intent and look to cover different intents. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want more sign up for fortnightly emails via the Moxie Mail link in the bio.

Google has big changes planned for this year, find

Google has big changes planned for this year, find out how to keep your site optimised for SEO in this week's podcast episode.
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I will chat you through the new changes, what you can do to optimise your site and the things to do in 2021 to make SEO work for your business.
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Head to the bio to listen or find it where you get your podcasts.
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#businessmentor
#marketingcoach

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